IdealSpot Laboratory

Trips

IdealSpot’s partnership with INRIX now brings you a new insight called Trips to help you understand how people move within a city.

What is Trips?

Trips is an insight for understanding how people move within a specified area. More specifically, it provides data for where people are coming from to get to a location, as well as where they are going after leaving that location. Whether by vehicle, public transportation, or by foot, Trips examines the trips people take from start to finish.

We provide heatmaps that easily show you where people are coming from to get to your location within 50, 100, 250, and 1000 meters.

How does this benefit you?

Having this insight allows you to scout better locations by matching your targeted areas with those that the majority of your customers are coming from. For example, if you see that the majority of your customers are coming from Location A, you should find other locations that are similar to Location A in terms of demographics or psychographics for future expansion.

How can I access this insight?

You can access this insight by signing up and purchasing a report on our app.