Psychographics

IdealSpot combines the best psychographics information available with data that maps where consumer interest and demand exist for your product or service. Along with providing third-party surveys, we give you a snapshot of a neighborhood’s general personality by providing 72 different segments aggregated by lifestyle.

While you can use psychographics to predict what the average consumer may or may not purchase, IdealSpot goes one step further and gives you raw data that focuses on how many people have searched for what you’re selling on search engines or how much interest exists for your product that is measured through various social media platforms.

This unique data, combined with traditional psychographics, gives you the most complete picture for finding where your targeted audience is located.


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