Demand Data

Get reports that show how many people have searched for your product or service within a specified area.

What is “demand data”?
Simply put, it is consumers' purchase intent and interest for a product or service in a given location.

How can your business benefit from this?
You may know the type of people living in a certain area, such as their age, their income, their gender, their education, etc. But do you know the consumer’s preferences? What are they interested in? What do they want to buy?

Retailers have been using old-fashioned demographics data such as age, gender, or income to try to predict what consumers will buy in a given area. But not everyone who falls under the same categories such as age, gender, or education will behave in the same way or like the same things.

Through social media and search engine analysis, IdealSpot’s Demand Insight (dataset) provides statistics that go beyond simple demographics and gives you insight into what the consumer is looking for in any given location.

For example, if you are wondering where you want to open up your next health-conscious pizza parlor, you can see how many people have searched online for “pizza”, “diet foods”, or even "vegan and vegetarian" over the past 90 days in an area.

Understanding this unique data gives you an advantage over your competitors by knowing how much interest and demand exists in a prospective location.

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Building Your Report

Demographic Data

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